White card paper
Clean white paperboard with excellent print performance for retail cartons.
Best use cases: Folding cartons, sleeves, product cardsMaterials and finishes
Choose the paper, print, and finishing details that fit your brand
This guide helps sourcing managers compare common custom packaging materials, print methods, and surface treatments before requesting a quote.
Materials
Paper and board options
Kraft paper
Natural brown paper for sustainable and organic brand positioning.
Best use cases: Food, ecommerce, eco packaging
Corrugated paper
Fluted paperboard for protective mailers, shippers, and subscription boxes.
Best use cases: Ecommerce, shipping, food delivery
Grey board
Thick board used inside rigid boxes for structure and premium feel.
Best use cases: Gift boxes, jewelry boxes, cosmetic kits
Specialty paper
Textured, colored, pearl, or tactile paper for distinctive brand presentation.
Best use cases: Premium wraps, labels, gift packaging
Printing
Color and proofing options
CMYK printing
Full-color process printing for most custom packaging artwork.
Best use cases: Product images, patterns, colorful brand designs
Pantone color printing
Spot color matching for more consistent brand colors.
Best use cases: Brand logos, signature colors, premium cartons
Offset printing
High-quality production printing for sharp color and detail.
Best use cases: Folding cartons, sleeves, rigid box wraps
Digital sample printing
Fast proofing for sample review before mass production.
Best use cases: Prototype samples and launch validationFinishes
Surface treatments and tactile details
Matte lamination
Smooth low-glare protection for clean retail packaging.
Best use cases: Skincare cartons, gift boxes, retail sleeves
Gloss film
Glossy protective film for bright colors and strong product shelf presence.
Best use cases: Food packaging, labels, promotional retail boxes
Soft touch film
Velvety surface that gives boxes a premium hand feel.
Best use cases: Cosmetics, fragrance, gift packaging
Anti scratch film
Protective film for dark colors and premium retail boxes.
Best use cases: Black cartons, rigid boxes, luxury kits
Hot foil stamping
Metallic logo or detail for a high-contrast brand mark.
Best use cases: Logos, labels, gift boxes, beauty packs
Embossing
Raised logo or pattern for a tactile brand detail.
Best use cases: Rigid boxes, sleeves, specialty paper
Debossing
Pressed-in detail for refined, minimal packaging.
Best use cases: Gift boxes, cosmetic cartons, labels
Spot UV
Gloss highlight applied to selected artwork areas.
Best use cases: Logo highlights, patterns, product names
Reverse UV
Contrasting matte and raised gloss texture for strong shelf impact.
Best use cases: Premium cosmetic and retail packaging
Textured surface
Tactile paper or coating that gives packaging a distinctive hand feel.
Best use cases: Specialty paper wraps, gift boxes, brand launch packagingUnsure what to choose?